Will Guidara and his team at thank you offer experience driven Unreasonable Hospitality consulting, helping companies beyond restaurants and hotels make the choice to be in the hospitality industry. Our work extends across disciplines — finance, technology, luxury retail, real estate, healthcare, and more — teaching companies to be more creative and intentional in building relationship capital with the people they work with and the people they serve.
Our Services:
The Unreasonable Hospitality Workshop: With lessons on how to lead a team, to fostering a culture, to creating magic in a world that could use more of it, our team guides your group through a day-long workshop structured around the tenants of Unreasonable Hospitality. This workshop is designed for all industries looking to transform ordinary transactions into unforgettable experiences.
Customer Journey Design: We immerse ourselves in every touchpoint of your customer or guest journey in order to map out moments of heightened hospitality. We believe - and have found - that being intentional and creative in pursuit of relationships will transform any business; with your team, with your customer, and with your bottom line.
Gathering Strategy: We believe that companies should stop planning events and start hosting gatherings. Our team rethinks the traditional approach to corporate events and designs gatherings that foster intimacy and result in authentic human connection.
Will Guidara
Will Guidara is the author of the National Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.
He is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants.
He is the host of the Welcome Conference, an annual hospitality symposium that brings together like minded people to share ideas, inspire one another, and connect to form community.
A graduate of the hospitality school at Cornell University, he has coauthored four cookbooks, was named one of Crain's New York Business's 40 Under 40, and is the recipient of WSJ Magazine's Innovator Award.
Billy Peelle
As former Director of Operations at Eleven Madison Park, Billy brings the world class operational experience and leadership skills required to create a lasting culture of excellence and hospitality.
Natasha McIrvin
As former Creative Director at Eleven Madison Park, Natasha brings extensive experience in special events and project management. She works to connect the dots between thoughtful strategy and intentional design.
Maren Patrick
As Director of Special Operations at the renowned Canlis Restaurant in Seattle, Maren brings considerable experience in brand strategy and in designing and executing activations.